3 Reasons Why Email Subscribers Are Not Reading Your Emails

People can get hundreds of emails a day. There’s a lot of information attempting to divert them away from your email. If the email subject line isn’t eye-catching, they’re going to delete it and move on.

Many email marketing services have a feature where you can A/B test email subject headings for engagement. In ConvertKit, for example, you can put in two headlines. ConvertKit will send out both to a small percentage of your list as a test. Whichever headline gets the most engagement will be sent to the rest of your list.

Think about the email blasts that you always read. What’s the content like? What’s the writing style?

For me, there’s one or two business owners that I read religiously. I immediately open every one of their emails as soon as they hit my inbox. A common theme I see in emails I enjoy is unique perspective.

Engaging emails are not usually a roundup of news updates or blog posts. They’re a story or anecdote that relates to a problem I’m having or a topic I’m interested in.

I actually tried both approaches in my own business — I sent out roundup emails with some links to blog post and then I tried story based emails. The story based emails get more engagement.

Not sure what content you should be writing? You can learn techniques by studying other email marketing tactics. Sign up for the email lists of some competitors. Check out what they’re sending to their customers. Look at what’s working and not working and implement your own strategy.

Unless you run a retail site or one that’s specifically for promotions, flash sales, and deals, promoting all the time can turn people off. How do you feel when you constantly get promotions from a business?

Don’t be so heavy handed with the promotion. Instead, you could try sending out emails with resources, testimonials, or a behind the scenes look at your business. Get creative with it!

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