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The 6 health tech product principles we follow.

Digital Surgery is a digital native company.

Our tech stack is almost 100% on cloud, our products are mobile first, and we leverage the incredible advantages this and other newer technology brings. From being able to switch the geographic region our data are hosted at almost the click of a button, to utilising hyper secure and trackable environments, we aren’t blocked by a legacy architecture.

So many health tech companies aren’t so lucky. A lot of them have to maintain outdated systems in perpetuity, ultimately and unfortunately at a cost to the customer.

Healthcare IT face palm: a common reaction amongst physicians

In general, healthcare software and technology does not have a good reputation. The recent feedback from a survey undertaken in the UK on healthcare tech found fairly startling levels of despondency amongst end users. Clunky user interfaces and limited interoperability often conspire against physicians and healthcare professionals. “It takes me 23 clicks just to enter a patient’s name” was one recent complaint I heard from a frazzled administrator.

On the one hand, the wider health tech supplier community should and must acknowledge its general lethargy towards innovating. On the other, the healthcare sector hasn’t always made (and still doesn’t make) things easy for newer, digital native companies.

At the recent (and fantastic) Healthcare Datapalooza event I attended in Washington DC, there was vocal debate about whether it was still too early for hospitals to adopt cloud to host data (AWS first launched in 2006…). I understand and indeed sympathise with this nervousness — no one wants to risk a data breach — but then again, last year at a major hospital I saw shopping trolleys piled high with patient notes left unattended in a public corridor. As a patient, do you want your confidential notes highly encrypted, behind authorisation and authentication engines, or do you want them there for the taking? Do you want them on paper and inaccessible, or available, securely, on your phone?

Left: A credit card imprinter (yes, this is how you used to pay). Right: the NHS child health record — which is issued to every baby born (approx 650,000 per year in England). Hopefully soon to be defunct.

Back in the mid-2000s, when I was working on creating electronic referral forms for physicians, I probably would have, if I’m being honest, predicted a largely paper-based healthcare sector some 15 years later. I can’t remember the last time I received a bank statement through the post. Or the last time my credit card was carbon copied by a shop assistant to be posted off to the bank (surely at some point in the 1990s). Yet all my family’s hospital appointments are still mailed out. My children’s growth charts are plotted in pencil on a chart in a book we have to bring to appointments (this is thankfully now being digitized by the NHS).

What I didn’t necessarily predict was that so many software and healthcare IT products would have continued to lag behind other sectors. This isn’t to say there isn’t a cadre of amazing health tech companies trying to transform the status quo. A lot of the established companies are putting huge resources into overcoming their legacy limitations. But problems persist every day for end users.

Tracking a pizza in realtime via an app: is pizza flow more important than patient flow?

Why, I asked a Google exec a little while ago, can I track my takeaway pizza from order, right through to an alert saying it’s almost at my door, on a simple phone app, but am left for hours sat in a hospital wondering where my relative is following an operation, in a mild state of panic? A mild state of panic also felt by the staff, who were also unaware of the whereabouts of their patient. Is patient flow more important to solve than pizza flow? Evidently not, from personal experience.

I tell my colleagues, who haven’t worked in the healthcare space before, that it’s not uncommon to see hospital and primary care users access software using IE6 (ARGHHHHHHhhhhhh) or IE7 (urgh). That probably thousands of patients get sicker or worse every day because healthcare IT systems don’t talk to each other. That some US physicians spend more than two thirds of their time trying to wrangle with their EMR — which has been directly linked to doctor burnout — leaving them scant time for patient interaction. Eric Topol — a leading healthcare thinker — has said he thinks one of the biggest advantages AI could bring to healthcare would be increasing the time doctors spend with patients. Less time typing and more time treating. Bravo.

Well, as I said earlier, Digital Surgery was born in a cloud, and we intend to keep using technology to our users’ advantage. Fast forward a few years from our inception, and Digital Surgery is now providing our technology — both hardware and software — to hospitals around the world. To help make sure we build the best products we can, at the start of the year, we created a set of principles to guide us. We reflected on everything I’ve touched on above, on our countless conversations with surgeons and users of our apps, and we wanted to set out our own manifesto.

Our principles exist to make sure everything we do is focused on the end user, and focuses our internal teams on overcoming the mistakes healthcare tech has made. We want to learn from the past so that our current and future products are as good as they can possibly be. So in this blog, I’ve decided to openly share the product principles we have adopted as a company. We won’t get all of them right all the time (apart from the first one, which is non negotiable), but our whole team filters everything we do through this framework.

All our products will..

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