Bibliography
This book is the introduction to Elixir for experienced programmers, completely updated for Elixir 1.6 and beyond. Explore functional programming without the academic overtones (tell me about monads just one more time). Create concurrent applications, butget them right without all the locking and consistency headaches. Meet Elix
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Design thinking and strategy
Why do designers often work on a C-Suite level?
Have you ever managed to insert a flash drive to a USB port on your computer on the first try? I haven’t. Even though USB is an industry standard, and millions of people still use it daily, it is an example of poor product design. People would have opted for another solution if it were not the standard. USB type C, which will become the common charging port for all mobile phones, tablets, and cameras in Europe from 2024, works much better.
I am often criticized for my consumer-centric approach to business strategy. My opponents affirm that it works only for “small businesses.” I wouldn’t call Apple a small company, but it, like many others, works in the consumer goods market. Does a CEO of a steel manufacturer, a shipping line, a construction company, or a chipmaker need to study design thinking?
Some executives believe that strategy is about merges and acquisitions, cost leadership, price skimming, diversification, blue ocean search, and so forth. It is partially true, but we don’t have to forget that every company, regardless of size, domain, or country, has customers, and they are the only source of revenue. It’s true for both a local food market and General Electric, for Morgan Stanley and a tattoo salon. Customers have needs (there are only sixteen of them) a company should meet. And if customers feel the same feeling that I do trying to connect my USB drive to a computer, sooner or later, they will find another solution.
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38. Quitting Drawing 2.0
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