How Word Of Mouth Is Generated For SaaS Products

Your product helped me with something? Good, thank you for that.

Depending on how much it helped me, I’ll be more or less grateful. I may tell friends who could use it and benefit from this incremental upgrade. Most probably, this product made me do something faster, with less resources or just made something more efficient.

However, that’s not something we share with all our friends. And you might object, say “But I did share within my group this new add-on I found somewhere”.

It may be multiple tribes. It’s not just the programmers. It’s the make-up artists, the singers and the bankers. Three tribes who might not be related on a regular day.

Make-up artists, singers and bankers have iPhones. I know, I went for the most classic example. I know, Apple is an almost-trillion-dollar company.

And if playing is just for kids, there’s that saying — men don’t grow up, they just find bigger toys. Women are more developed on an emotional perspective, and there’s biological evidence for that.

It makes sense why an experience is adding value to people.

Here’s the counterintuitive thing: experiences are designed for a certain group of people and only them. A very refined group. Hyper-focused. And somehow it eventually catches onto others.

Why? Because the impact of that product is at least tenfold stronger on those who are targeted. And as a consequence of this impact, they are tenfold more likely to share it with people.

And once again, they share it with an audience that engulfs more than just people who would benefit technically from the product. See the loop here?

If something just helps me, it’s good. If there’s an experience to it (i.e. what you offer makes me feel something), it’s more than that — it’s worth sharing with more people than just who it’d help.

And that’s how word-of-mouth gets on steroids.

About Ch Daniel

Illustration credits: Dave Martinez, Gerardo Gonzalez

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