What is Sentiment and Why is it Important in Blogging?

Why your blog should be paying attention to a metric that is tracked in media, politics, marketing, and brand management

Sentiment is one of the top metrics in modern data analysis and monitoring: It’s used in media, politics, marketing, brand management, and customer management.

And you should use it for your blog.

What is sentiment? Put simply, it is the emotional connotation of your written content. It shows your attitude towards the topic you are writing about.

Sentiment can be positive, neutral, or negative. This is measured by scanning your texts for words carrying certain connotations. For example, words carrying a positive connotation are love, like, great, nice, sweet, best, delicious. Words carrying a negative connotation are hate, worst, sucks, disappointed, inadequate. If your text doesn’t contain words that carry a positive or a negative tone, it will be categorized as neutral.

Sentiment analysis essentially takes into account the lexicon of people who express emotions: whether they are happy with a service, whether they admire someone, whether they feel frustrated, let down, or inspired.

Why is it important to understand the sentiment of your text?

Because it’s one of the primary elements of your blog that your readers intrinsically absorb.

If your goal is to run an objective, fact-based, informational blog, then you should steer clear of words and phrases that carry a negative sentiment. If you are running a motivational blog, you should aim for positive phrases.

You need to align the sentiment of your blog with its goals.

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