Millennials vs. Gen Zs

Written by: Maddi Heise

While Millennials may be the face of the modern business world, Gen Zs are on hot on their heels, ready for their big debut.

According to Career Planner, Millennials birth dates are from 1980–1994. Gen Zs are from 1995–2012.

Millennials helped with the introduction of social media to the marketing and advertising industry, but Gen Zs are the real experts. Think about it this way: most Millennials were active social media users as the platforms were introduced and gained popularity, but with Gen Zs, social media has been ingrained in their upbringing. Many Gen Zs have known nothing but Instagram, Facebook, Snapchat, and so on.

According to Criteo, Gen Zs’ favorite social media platforms are Youtube, Instagram, and Snapchat. Business Insider says that “Facebook is the most used social network among U.S. millennials.”

Both Millennials and Gen Zs embrace modern advertising. “Modern” meaning the utilization of social media, technology, and customer service. A common misconception with the modern generations is that face-to-face business is no longer practiced. In reality, desires for community and human connection are very much so alive. If a product or service doesn’t appeal to an individual’s needs, wants, or sense of belonging, then it’s very likely to fail. That is something that simply won’t change, no matter the era.

Obtaining an image that is worldly, generous, and sophisticated is very important to many Millennials and Gen Zs. The idea of embracing nature, peace, love, health, and community has been known to draw clients or consumers in. Both Millennials and Gen Zs know that.

Networking is extremely important in creating a strong brand image. Something that many Millennials and Gen Zs are aware of is that a lot of business is based on who you know. Making connections lays the foundation for future business. In addition to that, if consumers or clients know that you are connected to other specific individuals or companies, then that may sway them in your direction rather than a competitor’s.

As mentioned before, promoting good health is really important to modern advertising. Left and right, one can see brands targeting a peaceful mental state and fit physique. Maybe this is part of the pressures that Millennials and Gen Zs face given that their picture can be taken at any second, or maybe it’s because people are finally realizing how toxic and stressful certain aspects of life can be. Either way, Millennials and Gen Zs have it figured out when it comes to creating a “granola” or “laid back” aesthetic.

Gen Zs are particularly ambitious. While ambition certainly isn’t new to the business scene, it’s something that is being utilized in a healthier way. For example, ambition has traditionally been seen as something that is destructive to happiness and relationships, but what the modern generations are doing is using ambition as a foundation for growth. Acceptance of failure is being widely practiced, and obstacles are expected rather than avoided.

Finally, the environment of the workplace is changing. While professionalism is key to success, the concept of loving where you work and who you work with is emphasized in order to promote health, which has been touched on quite a bit throughout this article. Companies comprised of Millennials and Gen Zs want to promote contentment and happiness rather than a strict, orderly workplace.

The difference between Millennials and Gen Zs isn’t big, and it’s quite interesting to see just how much and how capable they are of changing the world.

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