How to Brand Your Fledgling Business

From the golden arches of McDonald’s to the bitten apple of… er… Apple, logos play an intrinsic part in brand identity. A logo should be easily recognisable; a graphic mark that stands out and allows…

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The importance of why

Watching Simon Sinek's TED talk about how leaders inspire action, I remembered Merovingian discourse about the power of why

Morpheus: We are looking for the Keymaker.

Merovingian: Oh yes, it is true. The Keymaker, of course. But this is not a reason, this is not a `why.’ The Keymaker himself, his very nature, is means, it is not an end, and so, to look for him is to be looking for a means to do… what?

Neo: You know the answer to that question.

Merovingian: But do you? You think you do but you do not. You are here because you were sent here, you were told to come here and you obeyed. [Laughs]

Our only hope, our only peace is to understand it, to understand the why.’Why’ is what separates us from them, you from me. Why’ is the only real social power, without it you are powerless. And this is how you come to me, without why,’ without power. Another link in the chain. But fear not, since I have seen how good you are at following orders, I will tell you what to do next. Run back, and give the fortune teller this message: Her time is almost up. Now I have some real business to do, I will say adieu and goodbye.

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