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Being a nun taught me that my heart’s desire is the linchpin, the focal point of strength, for holistic energy and well-being. Setting your intention is one part; action on that desire is the other…
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How to Install Google Analytics to Measure Content Marketing
Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on your website.
Whatever your business and marketing goals, you need to be able to measure the right metrics. Here’s exactly how to install Google Analytics on your blog or website to measure and analyze your traffic. If you don’t know what Google Analytics is or don’t know how to install it on your website, then read on. For the simplified step-by-step instructions to install Google Analytics, scroll down to the numbered steps.
Now you need to set up an Analytics property (a property in Analytics is just a website you are tracking; each website you want to track should get its own Analytics property). While signed in on the Google Analytics page, click ADMIN on the bottom left with a gear icon.
In the ACCOUNT column, use the dropdown menu to choose the account to which you want to add the property. Then, in the PROPERTY column, select Create new property from the dropdown menu. Fill out the Website Name, URL, Industry Category, and Reporting Time Zone and click Get Tracking ID.
Once you get your Google Analytics code, you will install it on your website in one of two ways:
-OR-
To find your tracking ID and tracking code snippet, click Admin from any Google Analytics page while signed in to your Analytics account. Choose the account from the dropdown menu in the ACCOUNT column. Choose the property from the dropdown menu in the PROPERTY column. Below PROPERTY, click Tracking Info then Tracking Code. The tracking ID and tracking code snippet will appear to the right for the selected property.
a. If you use a web-hosting service that has a field for Google Analytics tracking ID, enter the tracking ID into that field.
b. If your website is built with HTML files, copy/paste the Global Site Tag (gtag.js) tracking code snippet just after the <head> tag for every web page you want to track.
Organic search traffic: ACQUISITION > Overview, in the row labeled Organic Search
Referral traffic: ACQUISITION > All Traffic > Referrals
Time on page: BEHAVIOR > Site Content > All Pages, in the column Avg. Time on Page
Click around the Google Analytics dashboard to get a feel for the layout and find some other metrics that might be useful for your website.
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