What is Sentiment and Why is it Important in Blogging?

Sentiment is one of the top metrics in modern data analysis and monitoring: It’s used in media, politics, marketing, brand management, and customer management. What is sentiment? Put simply, it is…

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A new shift in understanding social world

We all may agree to a point that we live in the digital world. And may be many of us might also have thought about how living in the digital world has affected us. For me, is was quite interesting to learn about how human beings have been widely affected by the world of digitalization. We are connected to the digital world through digital devices from the time we wake up till the time we go to bed. Digital platforms have made our lives easier as we can easily get access to information, connect with people and most importantly, we can get our work done.

Some may also claim that their lives haven’t been digitized to any significant extent because they refuse or limit the use of computer devices and have their own way of moving around the social space and socializing. On the contrary, there are also places in this globe where digital technologies have not reached. Many rural parts of developing and underdeveloped countries do not have easy access to digital world due to lack of development of technology in those places. So, digital technology may not have affected their lives in a significant way.

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